An artist brief, or creative brief, helps to establish a creative direction for potential artists to develop concept designs for future artworks. This document sets the vision, scope and additional criteria of what the City requires for a future public art piece. Usually the artist brief will contain information of preferred/possible themes, scheduling, target audience and site information.
Potential artists will then submit an expression of interest with conceptual designs which is then shortlisted by an art selection panel consisting of a community representative, project manager and professional artist.